We at Natural Veneers are delighted to announce our participation in India's green building movement through our membership of the Indian Green Building Council (IGBC). IGBC is actively involved in promoting the Green Building concept in India. It provides various services such as certifications, professional examinations, workshops and training programs.
The council is represented by all stakeholders of construction industry comprising of Corporate, Government & Nodal Agencies, Architects, Product manufacturers, Institutions, etc. and works on member driven consensus based approach.
We look forward in actively participating in our capacities to conserve precious natural resources such as wood and thus facilitate the green building concept in India.
You can now position your false ceilings beyond 8 feet; no matter which specie of veneer you use!!
We hope that we continue to get the same support from our consumer family for our newly introduced veneer sheet sizes. Their support lead us to introduce such new variants to the market.
As we move towards a mechanized furniture manufacturing era, we look forward to add more members to the family of Natural Veneers. We the team at Natural Veneers focus at having a healthy and a long term relationship with our customers.
At ACE TECH we tried to have a bonding with Architects and Interior designers, and now at Delhi Wood 2011 our prime focus would be the furniture manufacturers. We would be displaying our Furnipack- complete veneering solutions for furniture manufacturers and proudly introducing the Flexible veneers. Thus we looking forward to this show, and expect a positive response from our target audience.
ACE Tech 2011 - BengaluruThis was how we tried to keep a personal touch with our valuable consumers through such corporate shows, and we would try and continue to keep up the same relations with all our valuable consumer family.
ACE Tech 2010 - New Delhi
We must say that ACE TECH 2010, Delhi was indeed an extravagant experience to explore the newest horizon of the market, with a lot of innovative architects and designers.
GFTN-India Certificate
“It is not just about a marketing need as we do not export a lot of material. We sell our material majorly in the domestic Indian market where the awareness for responsible forestry is limited. Thus this would not be perceived as major advantage by the users. We do it because our company principally believes in being responsible to the environment. Our organization culture of responsible forestry is amply demonstrated by the new products (solid wood mosaics & edge bandings) that we develop. We always try to use all the wood that is available to create useful products” said Amish Turakhia, Director who was present at the event organized by GFTN- India here in Delhi to collect the certificate.
As the construction and building industry move towards more and more green projects these kind of initiatives would be appreciated by the consuming market. For the consuming market and the society at large this kind of developments are good to see in a business world that is largely used to working with only bottom lines!!!
ACE Tech 2010 - Chennai
Architects and designers showed keen interest in new and innovative veneer products that were on display. And we the team at Natural Veneers strongly believe that creating awareness and maintaining strong relationships with the customer is very much necessary, thus we do not keep ourselves away from taking part in these trade exhibitions where we can meet different prospects with their varied needs. The show was aimed at establishing our presence in the market.
ACE Tech 2010 - Mumbai
The show is pretty much where the industry comes together for a sneak preview of the best materials available and ‘to be launched’ for interior decoration. The show would further expose the range of smoked, rough & feel series veneers ofthe company to the design and specifying community. The show would also highlight fresh product categories such as veneer edge bandings and solid wood mosaics to the design community for the first time.
We at Natural Veneers believe that these events are very important to communicate on one-to-one basis with designers and gather feedback about our products. The Natural team would tour major cities of the country to gather a holistic perspective about their offerings in the market.
NATURAL VENEERS was category award sponsorer at the award ceremony for ‘Best Architect Firm of the Year’ and ‘Best Emerging Interior/ Architecture Firm Award.’
“I believe this is a good platform for the design industry to come together. These events give you the opportunity to see the best work done currently in the industry. It serves well for everyone who wants to benchmark them against the very best.” said Chintan Turakhia, Director Turakhia Overseas Pvt. Ltd. at the event.
We believe the Natural Veneers team is putting in enormous efforts to position their brand to the right target audience via these events. We will see how this marketing mix pans out in the near future.
“Feel series veneers are different as opposed to the standard textured veneers available in the market. The textured veneers are based on the principle of artificial press plates used by the laminate industry. If you mark the textured veneers till date are promoted majorly by veneer companies having sister laminate companies. But we bring in a fresh approach where we infuse natural patterns onto veneers. Our specialty has always been retaining the natural look in veneers. There is no point in trying to make a natural product look artificial” said Arpan Turakhia, Director Sales and Marketing.
It seemed that ‘Natural Veneers’ were the latest entrant in the textured veneer market with the “me too” approach but after a closer look we understand that it is a new category all together. The company always believes in being the leader in innovating its product category to the next level.
NATURAL VENEERS was category award sponsorer at the award ceremony for ‘Best Architect Firm of the Year’ and ‘Best Emerging Interior/ Architecture Firm Award.’
"This is a great opportunity for us to come forward and honor the best people in business. These are the people who actually appreciate our creation and product developments. We are very happy that companies like CSI take the initiative and organize such events and make it possible for companies like us to showcase our brand on such a platform" said Amish Turakhia, Director who was present at the event held at The Grand Bhagwati, Ahmedabad.
We believe that the company is making the right moves to establish its brand amongst the top architects and builders across the country. We look forward to similar initiatives in the times to come.
"We are very positive with the concept of exclusive product gallery. In today’s time it is imperative for companies to make the right presentation of its product to the designing community. We look forward to establish this kind of set ups in all major cities with our partners" said Arpan Turakhia, Head Marketing & Sales.
The company believes that this move would give them a major dedicated sales set up all over the country in the coming years. We keep our fingers crossed to see if the move works for the leading veneer company of India.
Natural showcased its premium veneer offerings to the US market. Along with the veneers it was also first exposure for the Natural GEMSS- natural wood mosaics. The unique handcrafted solid wood mosaics were the show stealer.
‘Natural’ received very good response for the high end mosaics. We got to say that the company is going places but also are getting attention from all across the globe!! This one is for the product development team.
‘Natural’ product development team is surely keeping pace with the latest trends. With stone mosaics being a runaway success, ‘Natural’ brought its very own version of wood mosaics to match it.
“We wanted to offer something similar to stone mosaics. Being a natural material the kind of feel it gives is similar and also designers appreciate the concept. Primarily it is to give uniformity to interiors but yet retain the something different factor.” said Amish Turakhia, Director, Product Design and Development.
We would have to wait and see how the concept is received in the Indian market.
Natural Veneers had all its dealers on a fun trip to Singapore. With dealers coming from all across the country it was melting pot of trends in veneer retailing. The trip was primarily intended to give a long deserved break to the team of young men who worked all through the year to take Natural Veneers to the number one position in the specialty veneer segment.
The trip gave a good opportunity to all the dealers to share views and opinions about company offerings in their respective markets. It also generated good insights for the company about its current product portfolio in the market.
NATURAL’S SPECIALTY DIVISION OFFERINGS:
• World’s RAREST and UNIQUE veneer species
• Panello Veneers: Unique veneer placement pattern to replicate look solid wood furniture
• Rough Cut Veneers: An Interzum Award winning natural rough cut veneer range in more than 20 exotic veneer species.(Awarded by Red DOT projects, Germany). This range replicates look of sawn lumber furniture.
• CRACKS Veneers: Retains inherent surface cracks on veneers to replicate look of rustic or antique solid wood furniture
• Advantedge: Decorative Veneer Edge banding rolls (0.5mm, 1mm & 2mm thickness) in all natural decorative veneer species.
The company believes in delivering a technically correct product and that too consistently. This would invariably mean investing heavily in high end European technology.
“We believe in moving forward correctly. The technology is there for the world to see. If you want to deliver only the best quality, you have to invest in equipment. We are positive that this would lead to better product quality in the long run.” said Hemal Turakhia, Director, Production.
We hope to see more and more Indian veneer companies moving in the right direction with the leader investing first up!!
India Wood seems to be the perfect platform to launch products targeted at mechanized users. Thus Natural presented its ‘Furnipack- complete veneer solution for furniture manufacturers.’ Products included veneered boards, fleece backed veneers, edge banding rolls, profile wrapping veneers and thicker veneers.
To top this complete solution for furniture manufacturers Natural showcased its ability to offer all its technical refinements in its latest range of smoked and rough cut veneers. Whoa!! Now that is best of both worlds- aesthetically and technically!!
Natural Veneers booth got tremendous response in terms of foot fall and also in resultant after show sales. Now we await a bigger and a better Delhi Wood show!!
Launch of ‘NATURAL VENEERS’ in a city like Jaipur marks the end of non- representation in non-metro cities. With the exhibition we tried to showcase the complete range of our veneers to the best architects and designers of the city. With a strong distributor like Chandalal Kalyanmal we look forward to building a strong community of patrons for the brand.
“I feel Jaipur has a lot of potential. Not only it could serve as a prime base for distribution in Rajasthan, but its proximity to Delhi also helps. Generally companies consider servicing Jaipur through Delhi, but it could be equally good working vice-versa” said Mr. Arpan Turakhia, Director, Sales and Marketing, Natural Veneers.
Architects and designers who also support this philosophy for ‘green’ projects would welcome this change in the Indian veneer industry. We believe and hence we strive to offer ‘green’ solutions in a industry which is considered to be directly affecting the environment.
We look forward to the support of entire design and specifying community in our endeavor to a better and brighter tomorrow.
The difference between the two is that the new Interno Exotic series uses mix width veneer strips whereas the original used only fix width veneer strips. This makes the veneer handling even more difficult, but invariably creates a superior look that we all strive for.
Interno Exotics is no less than any pre designed or pre patterned veneers when it comes to producing. Just that it still retains the natural look of veneer and does not let the ‘artificial’ factor to creep in, that most designers try to safe guard in their designs.
Cheers for our skilled workers- this one is to their credit!!!
The original RoughCut veneer series won the Interzum award for ‘Intelligent Material Design’ in Germany and marked the international entry for the company with a bang. Whereas ‘Volcano’ series, its next generation promises to create ripples in the domestic Indian market during the year to follow.
The ‘Volcano’ series just goes on to depict the versatility of the company in adapting different production technologies with supreme ease and impeccable perfection. We anticipate more path breaking innovations at ‘NATURAL VENEERS’ in the year to follow.
STAY TUNED!!!
TOPL believes there would be a lot of hits on the website once the show is over; primarily for its latest award winning rough cut veneers. "We believe there would be a lot of interest generated at the Interzum in rough cut and smoked veneers. We have tried to put the most relevant information on the web for our potential international customers. It is a very important part of our integrated marketing strategy" quoted Mr. Amish Turakhia, Director Edge Banding Division at the launch of the new website.
Interzum Award : Intelligent material & design 2009
Entering the Big League. with a bang!!!
TOPL is also very active in marketing FSC certified material to the architectural and design community of India in order to create awareness in the material specifying community. "These guys are the real decision makers. Once we make them aware about the need to use wood and allied products coming out of certified sources, regardless of which organization they buy from, they will always go for wood material coming out of organizations following or supporting sustainable forest management practices" said Mr. Arpan Turakhia, Director Sales & Marketing when questioned about TOPL's post FSC certified marketing and sales efforts.
